Typography : Why I chose Myriad Pro

As we're getting closer to the due date, I started reflecting on the different elements I used in my poster, and as I looked through several design books and websites, I became aware of the fact that typography and different typefaces play a major role in design. 

One quote especially got my interest as I was reading about the history of typography on a website : 'Typography is body language. It's what makes the first impression'(http://conversionxl.com/the-effects-of-typography-on-user-experience-conversions/). And if you think about it, this is very accurate! If people look at a poster or an advertisement that has a very blurry or unreadable typeface, they are probably not even going to make the effort to read the message.

However, I read an interesting article about a study in which different readers were given the same story but in different typefaces, the results were unbelievable and showed how different fonts actually influence in how far people believe a story or not. (http://theweek.com/articles/463196/how-typeface-influences-way-read-think)

So after this, I wanted to know more about the typeface I used and started to do some research about it. 

For my poster I chose, Myriad Pro bold, a humanistic sans serif font, which appeared very neutral and simple to me, which is the main reasons why I chose this typeface. And my research showed me that Myriad Pro is actually a very famous sans serif font that is also used by Apple, Walmart and some other big companies, who use it because it is one of the most easy-readable typefaces and thus attracts people's attention. 

And as I took a closer look at my poster, after becoming aware of the fact how important choosing the right typeface actually is, I realized that indeed the Myriad Pro font had a very strong influence on me, because it is so easy to read and because it's a sans serif font it doesn't seem as complex and official as a serif typeface, such as Times New Roman,  for instance. 

All in all, the history behind typography and the meaning of different typefaces is a very important part of design and thus should be taken into account whenever analyzing or even just looking at a poster or any other piece of design.